GENDER ROLES IN THE MEDIA
Jaelynn Smith
Sports coverage is hugely considerable in shaping norms and stereotypes about gender. The Media can challenge these norms, encouraging a balanced coverage of men's and women's sports and an honest portrayal of sportspeople – irrespective of gender. Overall, females are far less represented within sports media and broadcasting than males are. Sports media Is a male- dominated field, as is the actual sports taking place. "The media and sports use gender stereotypes to perpetuate gender inequality and accentuating gender differences" (Yellow Window). Gender equality has always been an issue in many fields for decades, but I am here to talk about those issues within the media and broadcasting of sports news.
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